AI-Powered MBA Simulation Platform

Where strategy
meets consequence

Brand War puts MBA students inside real competitive markets — making pricing, media, and targeting decisions that actually move market share. Powered by AI. Built for online and in-person courses.

Try the live demo → Request a pilot
8simulations available
6course types covered
LTICanvas & Blackboard
AIpowered debriefs
The problem

Legacy simulations weren't built for how MBA courses work today

💸
Expensive & inflexible
Incumbent platforms charge $60–150 per student, lock you into fixed scenarios, and offer no customization for your industry or course context.
🤖
No AI, no adaptivity
Pre-AI simulations use static algorithms. Every semester plays out the same way. Students share answers across cohorts. There's no real intelligence in the market.
🏫
Built for classrooms, not online
Most platforms assume synchronous team play. Online-first courses need async-friendly tools, individual play modes, and seamless LMS gradebook integration.
Why Brand War

Everything that makes a simulation worth running

Built from the ground up for modern MBA programs — AI-native, LMS-ready, and designed to produce the kind of learning moments students talk about years later.

🧠
AI-powered market dynamics
The market isn't scripted — it responds to all five teams' decisions simultaneously using a transparent attraction-score model. Students can't game it; they have to understand it.
Core differentiator
💬
AI negotiation & analyst counterparts
Students interact in natural language with AI-powered rivals, journalists, and market analysts. The AI adapts to their strategy, creating genuinely dynamic scenario play.
Core differentiator
⚡
Instructor-controlled market events
Inject disruptions — a new entrant, a media story, a recession signal — timed to your lecture schedule. The AI generates fresh events on demand, so no two semesters repeat.
📊
Transparent calculation engine
Every result comes with a full calculation log. Walk students through exactly why Team A beat Team B — connecting decisions to outcomes in a way black-box simulations never could.
🔗
LMS integration (Canvas & Blackboard)
LTI 1.3 integration means students access the sim from your course page with no separate login. Final scores sync automatically to your gradebook at the end of the semester.
🎓
AACSB-aligned learning objectives
Every simulation maps to documented learning outcomes — tracked automatically in the instructor console. Makes accreditation reporting straightforward for program directors.
How it works

From setup to debrief in one platform

1
Instructor configures
Choose your industry, set up teams, schedule rounds, and queue market events aligned to your syllabus.
2
Students decide
Teams read their brief, debate strategy, and submit pricing, media, and targeting decisions before the deadline.
3
Engine runs
The AI simulation engine processes all five teams' decisions simultaneously and produces market share outcomes within seconds.
4
Debrief & repeat
The AI generates a ready-to-use discussion guide. Students see exactly what drove their results — and plan their next round.
Live demo

See what students see

Every decision connects to an outcome. Every outcome tells a story.

melindaswigart.com / simulation / round-3
My decisions
Round 2 results
Market intel
Round 3 · Athletic apparel market
The Value Seeker surge is here. How will you respond?
Trade press coverage has energized the price-conscious segment. You have $12M and a narrowing gap to first place.
Market share
24.1%
Net profit
$4.2M
Brand equity
68
Budget left
$4.2M
💰 Pricing & product investment
Retail price$42
Quality investment$1.8M
Feature development$0.5M
📢 Media spend allocation
Digital / social$2.2M
TV / streaming$1.5M
PR / influencer$0.8M
Launch the full interactive demo →
Simulation library

Six courses. One platform.

Each simulation is a complete teaching tool — with instructor setup, student briefings, AI-powered dynamics, and debrief guides included.

Marketing
★ Available now
Brand War
Compete for market share in a dynamic consumer market. Price, media mix, and segment targeting decisions drive outcomes across 8 rounds.
Price elasticityMedia mixSegmentationBrand equity
Strategy
Competitive Advantage
Navigate industry disruption through cost leadership, differentiation, or focus strategy. Scored on ROIC, share, and strategic coherence.
Porter's Five ForcesROICDisruption
Coming Spring 2026
Negotiation
Deal Room
Negotiate M&A terms against an AI counterpart with hidden objectives, personality style, and a BATNA you have to discover.
BATNAValue creationAI roleplay
Coming Spring 2026
Operations
Supply Chain Crisis
Manage procurement, inventory, and logistics as demand shocks and supplier failures cascade through a global supply chain.
Bullwhip effectJIT vs. bufferRisk
Coming Fall 2026
Finance
Capital Allocation
Manage a portfolio of business units competing for capital. Run DCF models, allocate budgets, and optimize capital structure under shifting rate environments.
DCFCapital structureIRR
Coming Fall 2026
Leadership
Crisis Command
Lead an organization through a PR crisis, regulatory threat, or data breach. AI plays stakeholders — board members, journalists, regulators.
Stakeholder mgmtDecision pressureAI roleplay
Coming Fall 2026
Early feedback

What faculty are saying

The debrief practically writes itself. The AI-generated discussion guide after each round saved me two hours of prep and the questions were better than ones I would have written.
MR
Dr. M. Rodriguez
Marketing, State University
My students in the online section were just as engaged as the in-person cohort — actually more so. The competitive element carried across the async format in a way I didn't expect.
JC
Prof. J. Chen
Strategy, Business School
The transparent calculation log is the killer feature. When a student asks why they lost share, I can walk through the math with them live. That's a teaching moment Capsim can't offer.
SP
Prof. S. Patel
Marketing Analytics, MBA Program
LMS integration

Works inside the tools your students already use

Brand War integrates via LTI 1.3 — the same standard used by Turnitin, Kahoot, and every major EdTech tool. No separate login for students. No manual grade entry for you.

  • Students access the simulation directly from your Canvas or Blackboard course page
  • Scores and completion data sync automatically to your gradebook
  • University-branded version available for institutional licenses
  • FERPA-compliant data handling — no student data sold or shared
  • Works on any device — desktop, tablet, or mobile browser
🎓 Canvas LTI 1.3
📚 Blackboard Ultra
🔗 Moodle
📋 D2L Brightspace
Integration checklist
✓LTI 1.3 credentials issued within 24h of signup
✓Setup takes under 20 minutes — we provide step-by-step guides for Canvas and Blackboard
✓Dedicated onboarding call included with all institutional licenses
✓University IT security review package available on request
✓Pilot cohorts of up to 30 students at no cost
Pricing

Straightforward. No surprises.

All plans include the full Brand War simulation, instructor console, and AI-powered debriefs. Institutional pricing available for multi-course or multi-school agreements.

Per course
$29
per student · one simulation
For individual faculty running a single course. Pay per student, per semester.
  • Full Brand War simulation
  • Up to 8 rounds
  • Instructor console
  • AI debrief generator
  • CSV grade export
Get started
Most popular
Department
$19
per student · all simulations
For departments running multiple courses. Includes access to all simulations as they launch.
  • All 6 simulations (incl. future)
  • LTI gradebook sync
  • University branding option
  • Onboarding call included
  • Dedicated support
  • Analytics & reporting dashboard
Request pilot
Institutional
Custom
school-wide license
For business schools wanting platform-wide access, custom scenarios, and white-label branding.
  • Unlimited courses & students
  • Custom scenario development
  • White-label & university colors
  • IT security review package
  • Priority support SLA
  • Annual faculty training session
Contact us

Run a free pilot
this semester

We'll set you up with a full Brand War pilot for up to 30 students at no cost. No commitment, no IT headaches — just a simulation your students will actually remember.

Request your pilot
We'll respond within one business day. No sales calls unless you want them.